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Based on what I've noticed, metadata seems to come with a hefty price tag of minimum 36,000 USD per year. That's an additional expense of 3,000 USD every month. Do you think it's still worthwhile to incorporate metadata?

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That's for the full product. You can use MetaMatch (the audience builder) for a lot less.

Check it here: https://metadata.io/buy-metamatch/

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