This is really interesting, as always! Two questions.. How do you account for the competition pulling out one of their own tables (and then whole thing becoming a bit of he said / she said)? And how do you think about future proofing competitor comparisons, ie when the competitor closes the gaps with things you’ve called out?
Talking about the competition in your marketing campaigns
This is really interesting, as always! Two questions.. How do you account for the competition pulling out one of their own tables (and then whole thing becoming a bit of he said / she said)? And how do you think about future proofing competitor comparisons, ie when the competitor closes the gaps with things you’ve called out?