Linkedin and Google Search are the most popular demand generation channels for B2B SaaS because of how easy they make ad targeting. You're a cyber security company selling a tool to find container vulnerabilities. Both LinkedIn and Google Search offer great targeting options: On LinkedIn, you target CISOs by title, on Google Search, you target keywords such as CSPM or CNAPP.
Ad targeting for developer-focused startups
Ad targeting for developer-focused startups
Ad targeting for developer-focused startups
Linkedin and Google Search are the most popular demand generation channels for B2B SaaS because of how easy they make ad targeting. You're a cyber security company selling a tool to find container vulnerabilities. Both LinkedIn and Google Search offer great targeting options: On LinkedIn, you target CISOs by title, on Google Search, you target keywords such as CSPM or CNAPP.