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Talking about the competition in your marketing campaigns
(+ Examples from Elementary, Datree and HubSpot)
Sep 17
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Itamar Ben Yair
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Talking about the competition in your marketing campaigns
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“My users don't like ads”
I often hear this from startup founders, especially when the startup’s target audience is very technical: DevOps, data engineers, software developers…
Sep 10
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Itamar Ben Yair
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“My users don't like ads”
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Key metrics for product-led marketing campaigns
My latest post's bottom line was that your marketing campaigns should educate about your product, leveraging customer success stories, product…
Sep 4
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Itamar Ben Yair
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Key metrics for product-led marketing campaigns
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August 2023
Ideas for product-led marketing campaigns
(+ Examples from Databricks, Metadata and more)
Aug 20
•
Itamar Ben Yair
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Ideas for product-led marketing campaigns
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Six practical tips for SEM in B2B SaaS
There’s a misconception that SEM is simple. It is perhaps somewhat true when considering eCommerce or services, but it’s not true for B2B. B2B companies…
Aug 13
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Itamar Ben Yair
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Six practical tips for SEM in B2B SaaS
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Turning community-led growth to a predictable revenue machine
Ten years ago, if you wanted a recommendation on a tool or to learn how to solve a certain problem, you Googled it. This is no longer true today. Google…
Aug 6
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Itamar Ben Yair
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Turning community-led growth to a predictable revenue machine
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July 2023
Why I don’t bother with attribution anymore
The first marketing job I had was at monday.com. I worked there almost two years, and to a certain extent this period shaped me as a marketer. In many…
Jul 31
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Itamar Ben Yair
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Why I don’t bother with attribution anymore
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Ad targeting for developer-focused startups
Linkedin and Google Search are the most popular demand generation channels for B2B SaaS because of how easy they make ad targeting. You're a cyber…
Jul 23
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Itamar Ben Yair
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Ad targeting for developer-focused startups
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Influencer marketing may not be a good fit for your developer-focused startup
It wasn't for Alpha, at least.
Jul 17
•
Itamar Ben Yair
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Influencer marketing may not be a good fit for your developer-focused startup
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Scaling YouTube in B2B: User-generated content vs costly productions
Roy Naar explains how Workiz made YouTube a scalable channel for demand generation
Jul 13
•
Itamar Ben Yair
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Scaling YouTube in B2B: User-generated content vs costly productions
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Lessons learned about influencer marketing in developer-focused companies
Product-led growth has blurred the line between B2B and B2C channels. Previously, B2B companies focused primarily on a combination of LinkedIn, events…
Jul 5
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Itamar Ben Yair
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Lessons learned about influencer marketing in developer-focused companies
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June 2023
Why I failed to make Linkedin work for product-led growth
And how I succeeded on Facebook with metadata.io
Jun 25
•
Itamar Ben Yair
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Why I failed to make Linkedin work for product-led growth
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