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Talking about the competition in your marketing campaigns
(+ Examples from Elementary, Datree and HubSpot)
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Itamar Ben Yair
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“My users don't like ads”
I often hear this from startup founders, especially when the startup’s target audience is very technical: DevOps, data engineers, software developers…
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Itamar Ben Yair
Key metrics for product-led marketing campaigns
My latest post's bottom line was that your marketing campaigns should educate about your product, leveraging customer success stories, product…
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Itamar Ben Yair
Ideas for product-led marketing campaigns
(+ Examples from Databricks, Metadata and more)
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Itamar Ben Yair
Six practical tips for SEM in B2B SaaS
There’s a misconception that SEM is simple. It is perhaps somewhat true when considering eCommerce or services, but it’s not true for B2B. B2B companies…
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Itamar Ben Yair
Turning community-led growth to a predictable revenue machine
Ten years ago, if you wanted a recommendation on a tool or to learn how to solve a certain problem, you Googled it. This is no longer true today. Google…
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Itamar Ben Yair
Why I don’t bother with attribution anymore
The first marketing job I had was at monday.com. I worked there almost two years, and to a certain extent this period shaped me as a marketer. In many…
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Itamar Ben Yair
Ad targeting for developer-focused startups
Linkedin and Google Search are the most popular demand generation channels for B2B SaaS because of how easy they make ad targeting. You're a cyber…
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Itamar Ben Yair
Influencer marketing may not be a good fit for your developer-focused startup
It wasn't for Alpha, at least.
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Itamar Ben Yair
Scaling YouTube in B2B: User-generated content vs costly productions
Roy Naar explains how Workiz made YouTube a scalable channel for demand generation
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Itamar Ben Yair
Itamar's Newsletter
Itamar's Newsletter
I share real-life stories from the trenches of product-led growth.

Itamar's Newsletter

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